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Loyalty Brand Marketing
Location
Las Vegas, NV
Role
Graphic Designer
Contributed to defining the visual identity and marketing strategy for Cheek Boss and Pop Fit, the company’s two leading apparel brands. Work spanned email, web, UX, and social design, combining performance-driven visuals with cohesive storytelling across all digital touchpoints.
Major Campaigns:
• Pre-Black Friday (Cheek Boss) — Built anticipation through bold, high-contrast visuals and strategic messaging.
• Pre-Black Friday Boosted (Cheek Boss) — Extended momentum with a unified push across web, email, and social.
• Black Friday (Cheek Boss) — Delivered a high-converting omni-channel campaign focused on clarity and impact.
• Cyber Monday (Cheek Boss) — Designed dynamic, sale-optimized layouts for peak conversion.
• End-of-Year Sale (Pop Fit) — Directed creative for a strong year-end brand and revenue performance.
